Importance of engineering in marketing success of companies

Seminar Topic: Importance of engineering in marketing success of companies

Speaker: Mr. AdritoSanyal, Associate Research Manager, IMRB International

Date: 04/05/2015

Venue: Classroom of Room 425

 

Brief Description:AlumnusAdritoSanyal, Class of 2013 delivered a talk on the importance of engineering in marketing success of companies in the presence of 26 motivated students of the department. He described very vividly and clearly how Engineering Algorithms, Probabilistic Models and Statistical Tools that are used to track the searching and purchasing patterns of consumers. Lots of companies are using the Engineering Tools for Digital Advertisement, Tele-calling and Customer Specific Promotions.

 

Outcome of the Event: Mr. Sanyal has agreed to guide highly motivated students aspiring for higher studies in management related disciplines. The students present during the lecture are requested to contact him regarding any help for management related studies: be it preparation, motivation or broad overview and expectations after earning an MBA.

Adrito Sanyal giving lecture sesion